Hi, I’m Caleb. I shape ideas into products, and build the AI agents that power them.

Caleb Kim

Product Designer

2 years of experience

Hi, I’m Caleb. I shape ideas into products, and build the AI agents that power them.

Caleb Kim

Product Designer

2 years of experience

Featured Design Works

[for ai projects, check the ai tab]

[for ai projects, check the ai tab!]

Tablet showing Streamline CRM UI

Shepherd: Spiritual Bible Pet User Onboarding and Sound Design

Laptop showing Bloomy UI

Designing a Social Layer for MAX/HBO Max (Hackathon Winner)

Skills

  • UX Design

  • UI Design

  • Web Design

  • UX Design

  • UI Design

  • Web Design

  • Interaction Design

  • Responsive Design

  • Prototyping

  • Interaction Design

  • Responsive Design

  • Prototyping

  • Design Systems

  • UX Research

  • Variables

  • Design Systems

  • UX Research

  • Variables

  • AI Agent Architecture

  • Agent Memory Design

  • Tool Integration

  • Token Efficient Systems

  • Multi Agent Orchestration

  • Agent Runtime Config

  • AI Agent Architecture

  • Agent Memory Design

  • Tool Integration

  • Token Efficient Systems

  • Multi Agent Orchestration

  • Agent Runtime Config

Tech Stack

Experience

Founding Product Designer

2026-2026

Solo designed and built Forma's end-to-end patient platform — main page, intake forms, booking flows, Zoom integration, CMS program pages, HIPAA-conscious architecture, user journeys, and staff facing pages. Payments via Stripe, patient data stored in CharmEHR, and agentic workflows that track patient progress — from zero to first paying customers.

Forma Medical Wellness

New York, NY

Link: www.formamedicalwellness.com

Freelance Product Designer

2026-2026

Designed and built both sides of a live small business — the customer-facing brand site (services, booking, gift cards, referrals) and the internal "Day Book" staff scheduling tool that runs daily operations. Handled brand, UX, and the booking integration end-to-end. Solo completed end-to-end delivery, customer-facing and internal product design, third-party integration, real production use.

Gina's K Head Spa

Long Island, NY

Link: www.ginaskheadspa.com

UX and SFX Designer

2025-2026

Designed user onboarding and branding, in charge of engineered the full audio stack for a live app with 50K+ downloads. Analyzed real-time user feedback from a community server with 10K+ active users to iterate effective funnels.

Second Round Inc. (Shepherd)

Remote

UX Researcher

2023-2024

Ran user research and A-B testing, surfaced product insights during Conch AI's early growth — reached 2M+ users. Analyzed user behavior, partnered with marketing and design to visualize data and sharpen retention rates across a 150K+ active user base.

Conch AI

Villanova, PA

Behavioral Research Assistant

2023

Studied patterns within responses to primed questions and data from subject’s environment in over 1000 9-1-1 calls to develop algorithms that determine innocence of those heard in communication recordings accurately and efficiently.

Villanova University

Villanova, PA

Education

Purdue University AI/ML Program

2025-2026

Brainstation AI Certification

2025

Brainstation UX Design Bootcamp

Winner of Warner Bros. X Program Hackathon

2024-2025

Villanova University

Bachelor's of Science in Psychology, Minor in Cognitive Science

2020-2024